What To Do With the Question…..

Here’s what to do with the question:

Step one: ask the key people responsible for putting the case together to read through the latest draft

Step two: ask each one independently to write down single words that describe how they feel about it. Not phrases: single words.

As many as they like.

Here, for example, are three of the most frequent words people have come up with when answering the question:

  • Confident
  • Optimistic
  • Relieved

Step three: remove any words that aren’t feelings. Words like: weak, well-argued or incomplete. It’s the feeling that counts in this exercise.

Here, if you need it, is an easy way to tell which words count.

And here’s the crucial step: Step four.